Product Designer since January 2019
- Lead designer on multiple flagship, revenue-generating projects
- Led strategic visioning projects for long-term planning
- Led strategy and execution across multiple product areas and audiences
- Worked with research to develop plans to validate concepts across projects
- Part of leadership that defined roadmap across multiple halves
- Organized and led multiple design sprints to generate alignment for solutions with cross-functional stakeholders
- Facilitated design team critiques
- Mentored and trained new designers and developers
- Led design execution of several key product improvements that drove significant increases in product adoption
- Interviewed and participated in recruiting efforts and other team building efforts
Event Setup Tool
Launched a no-code, point and click tool to unlock the power of targeted advertising for small businesses.
The main tool for offsite customer data tracking, I took a complicated setup process and helped simplify it for a non-technical audience.
Outcome Driven Signals Setup
Revolutionized the way Facebook looks at onboarding new users into their signals platform by using inferred customer intent and dynamic recommendations.